Monopoly_Offer

I designed the creatives for the Monopoly Casino Offer Focus campaign, which achieved exceptional performance and strong audience engagement.

Campaign of the Year.

Twice more players registered than the runner-up.

Nearly 7× better than the third-place campaign.

Campaign Goal

Design static and animated assets for a new-player offer, targeted at mobile users through paid social and display platforms.

FREE SPINS*

Approach

I started with a mobile-first mindset, framing early concepts in a phone mockup to create instant relevance. The offer was the hero:

Oversized numerals + bold type for instant clarity while scrolling
Supporting logo, subtext, and terms kept secondary but accessible

When moving to animation, I removed the phone frame in some variations — opening up space for dynamic movement, guiding attention, and building anticipation.

Brand Integration

Working under strict Monopoly brand guidelines (no characters allowed), I focused on subtle, nostalgic cues:

Turned the “0” into the Electric Company lightbulb
Added the Monopoly top hat
Old style typography and effects.
Used Monopoly-style banknotes — static and animated — to symbolize reward and winning

The falling banknote animation became a key emotional hook, amplifying excitement and payoff.

Results

This campaign ranked as one of the top performers of the year, blending UX thinking, brand storytelling, and motion strategy into a high-impact, mobile-optimized experience.