Led end-to-end design of digital and social acquisition campaigns across multiple brands.

Standardised acquisition templates aligned with refreshed brand identities.

Established and maintained design standards across teams to ensure consistency and quality.

Led the design and production of acquisition assets for brands including Monopoly, Botemania, Jackpotjoy, and Virgin Games.

Developed and maintained a scalable asset library to support multiple brand ventures.

Designed and built landing pages to support campaign initiatives.

Combined design and technical expertise to troubleshoot and resolve critical issues.

Created HTML5 ads and animated creatives for major clients including Lufthansa, British Airways, and eBay.

Enhanced campaign engagement through motion design and interactive elements.

Conducted QA, debugging, and mentored junior designers to maintain quality standards.

Acted as interim team lead, assisting with resource planning and project sizing.

Mentored designers, led A/B tests, and conducted QA to optimise creative performance.